Email Newsletter Advertising 2013


Weekly Reader Picks

Our hottest email newsletter features the most-read articles on InsuranceJournal.com for the past week. This newsletter allows readers to quickly see what the insurance industry is buzzing about! Whether your mission is to brand your company or drive traffic to a particular product URL, the sole sponsorship position on this newsletter is the perfect venue to help you accomplish your marketing goals.

1x 6x 12x 24x
a $1,420 $1,310 $1,092 $982
Frequency: Weekly (Every Monday)
Subscribers: 33,938
  • Agent / Broker: 35.9%
  • Standard Lines Insurer / Carrier Exec: 14.2%
  • Program Manager / Underwriter: 7.9%
  • Adjusters / Administrators: 3.5%
  • Risk Manager: 3.4%

Publisher Data, Aug 2012

Insurance Journal Weekly Most Popoular Email Newsletter Ad Placements

Daily Headlines

The insurance industry's favorite daily email newsletter delivers the latest headlines in an easy-to-read format, with one-click access to news stories.

1x 6x 12x 24x
a $1,950 $1,755 $1,580 $1,342
b $1,800 $1,650 $1,350 $1,200
c $748 $680 $612 $566
d $510 $460 $420 $380
Frequency: Daily (Monday-Friday)
Subscribers: 62,404
  • Agent / Broker: 40.3%
  • Standard Lines Insurer / Carrier Exec: 13.6%
  • Program Manager / Underwriter: 6.8%
  • Risk Manager: 3.2%
  • Wholesaler / MGA / Surplus Broker: 3.1%
  • Workers' Comp / Medical: 2.5%

Publisher Data, Aug 2012

Insurance Journal Email Newsletter Ad Placements

Mergers & Moves

This email newsletter details insurance industry mergers and acquisitions. This exclusive high-profile sponsorship is a great venue for industry movers and shakers to showcase products and services to an active audience interested in industry changes.

1x 6x 12x
a $630 $612 $516
Frequency: Bimonthly (1st & 3rd Friday)
Subscribers: 10,403
(34% Increase in the Past Year)
  • Agent / Broker: 23%
  • Standard Lines Insurer: 22.3%
  • Wholesaler / MGA / Surplus Broker: 7.1%
  • Service Provider: 5.3%
  • Excess Surplus Insurer: 3.2%
  • P&C Reinsurance Company: 3.2%

Publisher Data, Aug 2012

Insurance Journal Mergers and Acquisitions Email Newsletter Ad Placements

Insurance Journal TV

The Insurance Journal TV email newsletter contains compelling editorial video that appeals to our target market of insurance agents and brokers. Your solo message surrounds Insurance Journal's award-winning editorial video and audio content. Idea: Use these banners to drive traffic to your own videos!

1x 6x 12x 24x
a $595 $508 $429 $358
Frequency: Weekly (Every Tuesday)
Subscribers: 6,426
  • Agent / Broker: 44.4%
  • Standard Lines Insurer / Carrier Exec: 10.3%
  • Program Manager / Underwriter: 9.6%
  • Risk Manager: 3%
  • Workers' Comp / Medical: 2.6%

Publisher Data, Aug 2012

Insurance Journal TV Email Newsletter Ad Placements