Newswire (Press Release Service)
Overview.
Insurance Journal's NewsWire is a National, sponsored press release service, exclusively targeting the insurance industry and media. Tell the industry about a new product, service, appointment, acquisition, partnership, etc. Exclusive service - only one release distributed each day, giving your news great prominence. Your press release can be published within 24/48 hours, on any weekday, if your preferred release date is available and there are discounts for reserving multiple dates.
Rates.
Option 1
Email + fax distribution
Press release exclusively sent to over 9,200 Insurance Industry Personnel & Media Outlets on your chosen date.
Including: Property/Casualty Agents, Brokers, Underwriters, Program Managers, MGAs, Associations etc. Major newspapers, business journals, news networks and TV shows.
| 1x release: | $455 |
| 3x dates: | $365 each |
| 6x dates: | $299 each |
| 12x dates: | $275 each |
| 24x dates: | $250 each |
Option 2
Email + website distribution
Example "A" - Website - Press release is featured as "Sponsored News" for one day on homepage of insurancejournal.com, attracting over 264,000 visitors per month, then archived and searchable online for a minimum of 3 months.
Email newsletter - Press release headlined as "Sponsored News" for one day in the Insurance Journal's "Daily Headlines" email newsletter, sent to over 54,500 insurance industry subscribers, nationwide each weekday.
| 1x release: | $710 |
| 3x dates: | $660 each |
| 6x dates: | $540 each |
| 12x dates: | $480 each |
| 24x dates: | $360 each |
Free - URL/website text links within your press release text.
Free - Image or corporate logo included in your article (jpeg or eps file formats only).
Tips.
Always write from a third person's perspective, never use "I" or "we" unless it's in a quote. If you can say it in two pages, great. If you can say it in one page, better. Make the title short (no more than 120 characters including spaces) and attention grabbing, sum up your news. Include what the press release is about, who cares; why you should care; where you can find it; when it will happen. Most importantly include a company contact name, email, website, phone number.
Submit.
Email your press release word document and jpeg logos to:
newswire@insurancejournal.com
Tel: 800.897.9965 x 125
