Print Advertising 2013

Insurance Journal Magazine

Insurance Journal Magazine Reader Circulation

Circulation Quality

100% subscription penetration of Insurance Journal's Top 100 Property Casualty Independent Agencies in the U.S. as reported in the August 6, 2012 edition.
Starcorp Fulfillment Circulation Analysis, Aug 2012

Reader Demographics

  • 86.3% are agents / brokers writing primarily P&C insurance.
  • 23% write mostly commercial lines.
  • 18% write mostly personal lines.
  • 58% write a combination of personal and commercial lines.
  • 65% have a household income
    of more than $100,000.

Signet Research Inc. Reader & Ad Studies, June 2011 & Nov 2010

Motivation & Behavior

  • 96% read to stay abreast of industry news.
  • 70% read to learn about new products and services.
  • 85% have taken action as a
    result of an article or ad.
  • 84% have forwarded an article
    to a colleague.
  • 46% have visited an advertiser's website.

Signet Research Inc. Reader Study, June 2011

Magazine Lifespan

  • Readers read an average of 38 minutes per issue.
  • Each issue is kept an average of 7 months.
  • Each copy averages 2.2 readers.

Signet Research Inc. Reader Study, June 2011


Full Page

Full Page Ad

Color

1x 7x 13x 24x
National $6,473 $6,343 $6,026 $5,738
4 Regions $5,954 $5,795 $5,301 $5,173
3 Regions $5,383 $5,206 $4,713 $4,584
2 Regions $4,809 $4,715 $4,124 $3,993
1 Region $4,237 $4,126 $3,534 $3,305

Black & White

1x 7x 13x 24x
$4,578 $4,376 $3,887 $3,754
$4,146 $4,031 $3,440 $3,309
$3,712 $3,585 $2,995 $2,862
$3,278 $3,139 $2,548 $2,418
$2,846 $2,693 $2,102 $1,914

1/2 Page

Half Page Ad
1x 7x 13x 24x
National $4,670 $4,563 $4,418 $4,244
4 Regions $4,373 $4,253 $4,145 $3,876
3 Regions $4,064 $3,964 $3,836 $3,568
2 Regions $3,756 $3,654 $3,528 $3,260
1 Region $3,456 $3,349 $3,220 $2,952
1x 7x 13x 24x
$2,715 $2,660 $2,410 $2,237
$2,548 $2,413 $2,285 $2,017
$2,388 $2,248 $2,119 $1,851
$2,226 $2,183 $1,953 $1,686
$2,066 $1,966 $1,787 $1,520

1/3 Page

One-Third Page Ad
1x 7x 13x 24x
National $3,827 $3,707 $3,660 $3,537
4 Regions $3,734 $3,597 $3,320 $3,144
3 Regions $3,486 $3,341 $3,063 $2,888
2 Regions $3,236 $3,085 $2,808 $2,632
1 Region $2,988 $2,827 $2,551 $2,376
1x 7x 13x 24x
$1,857 $1,721 $1,652 $1,531
$1,790 $1,620 $1,518 $1,381
$1,726 $1,614 $1,385 $1,235
$1,661 $1,508 $1,251 $1,089
$1,599 $1,396 $1,120 $942

1/4 Page

One-Fourth Page Ad
1x 7x 13x 24x
National $3,474 $3,402 $3,336 $3,240
4 Regions $3,262 $3,143 $3,034 $2,924
3 Regions $3,014 $2,987 $2,778 $2,668
2 Regions $2,766 $2,632 $2,521 $2,410
1 Region $2,516 $2,475 $2,266 $2,157
1x 7x 13x 24x
$1,494 $1,402 $1,329 $1,234
$1,403 $1,360 $1,205 $1,105
$1,311 $1,254 $1,082 $977
$1,220 $1,149 $959 $851
$1,127 $1,043 $834 $723

Full 2-Page Spread

2-Page Spread
1x 7x 13x 24x
National $12,299 $12,042 $11,449 $10,902
4 Regions $11,313 $11,201 $10,072 $9,829
3 Regions $10,228 $10,081 $8,955 $8,710
2 Regions $9,137 $8,959 $7,836 $7,587
1 Region $8,050 $7,839 $6,715 $6,280
1x 7x 13x 24x
$8,698 $8,504 $7,385 $7,133
$7,877 $7,659 $6,536 $6,287
$7,053 $6,812 $5,691 $5,438
$6,228 $5,964 $4,841 $4,594
$5,407 $5,117 $3,994 $3,637

Rates Effective October 1, 2012

Premium Positions

  • Inside front cover: +15%
  • Opposite inside front cover: +10%
  • Inside back cover: +10%
  • Back cover: +20%
  • Center spread: +20%
  • Guaranteed positioning: +15%

Ad Enhancements

Add $500 to any black & white rate for standard 2-color, or $785 for pms color. Gate fold, polybag insert, heavy stock, bind-in & blow-in cards, belly bands / wrap, and metallic ink upon request.

iPad Bonus

In 2013, all full page and 2-page ads are included in the iPad edition–free of charge!

(Interactive enhancements are available for purchase.)

Star All full page and 2-page spread ads are product tagged and featured at www.insurancejournal.com/adshowcase/.