Specs & Mechanicals (Online & e-Newsletter)


Online Banner Ads

Ad NameSizesMax SizeAnimationFormat AcceptedFailover Max SizeAnimated?3rd Party
Medium Rectangle300w x 250h40 kb:15 sec.GIF, JPG, PNG, SWF20 kbYesYes
Large Square336w x 280h40 kb:15 sec.GIF, JPG, PNG, SWF20 kbYesYes
Square Button125w x 125h30 kb:15 sec.GIF, JPG, PNG, SWF20 kbYesYes
Leaderboard728w x 90h40 kb:15 sec.GIF, JPG, PNG, SWF20 kbYesYes
Wide Skyscraper160w x 600h40 kb:15 sec.GIF, JPG, PNG, SWF20 kbYesYes
Half Page Ad300w x 600w60 kb:15 sec.GIF, JPG, PNG, SWF20 kbYesYes

Email Newsletters

Ad NameSizesMax SizeAnimated?3rd Party
Leaderboard728w x 90h40 kbYesYes
Regional440w x 160h30 kbYesYes
Square Button125 x 12530 kbYesYes
Medium Rectangle300w x 250h40 kbYesYes

Restrictions: no .SWF (Flash) files, <script>, javascript or <iframe> tags




Text Links / Sponsored Links

Ad NameMax SizeNotes
Text Link60 Characters Max Including SpacesNo all caps and unnecessary caps allowed. No exclamation points and ampersands allowed. No pop-ups on the client's destination URL. Verbiage such as "click here" not allowed. No phone numbers within the text.

Submit Files

Email: production@insurancejournal.com


Additional Notes

  • MS Outlook 2007 does not support animated .GIFs (only the first frame is displayed) if you are using an animated .GIF, be sure the first frame in the image is not blank.
  • Please include any URL links (Where do you want people who click on your ad to be redirected to?)
  • Send your ad 3 business days before the scheduled start date: we use this time to correct any potential problems to ensure the campaign starts on time.
  • No .SWF (Flash) files, <script>, javascript or <iframe> tags allowed for Email Newsletters.
Video: Ad Specifications