The primary purpose of an independent agent is to sell insurance. Nowhere in agency contracts does it mention that marketing and sales must be performed exclusively via social media. That’s a good thing, because if you go this route, you’ll …
One of the “secrets” to building an agency, or any business for that matter, is to ask introspective questions and to answer them thoughtfully. For an operation that sells contractual promises, written by others, these queries cover a lot of …
Independent agents have a nearly endless supply of suspects to solicit. They encompass almost every consumer and business in the state(s) in which you’re licensed. Of course, some make better prospects than others, and the more you know about them, …
It’s impossible to market anything successfully without communicating well. There are multiple ways, online and off, to manage this vital activity. Below are overviews of seven marketing methodologies. Social media. Networking is about communication and sharing. And as your mother …
One of the “secrets” to building an agency, or any business for that matter, is to ask introspective questions and to answer them thoughtfully. For an operation that sells contractual promises, written by others, these queries cover a lot of …
As an independent agent, you possess many advantages over the national P/C marketers that operate mainly online and over the phone. One strong point, among many, is that you operate out of a local office. Don’t look at this as …
The 100-plus year-old independent agency distribution system is expanding, according to Future One’s 2012 Agency Universe Study. The number of independent agencies, it states, has recently increased to 38,500. Still, some voices claim that the agency business, as we know …
As the calendar flips to 2013, growth-minded independents must decide how to build their agencies over the upcoming year. The options are endless, and they straddle both the physical and digital worlds. Here are 25 ideas for growth. There are …
The 100-plus year-old independent agency distribution system is expanding. According to Future One’s “2012 Agency Universe Study,” the number of independent agencies has recently increased to 38,500. Still, some voices claim that the agency business is past its sell-by date. …
The 2012 presidential election is coming up quickly and the media is outputting endless stories, videos, tweets and more about it. Pay attention to the ads and the action to pick up some interesting lessons you can apply to your …
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