Articles by Catherine Oak

The Cluster Option: A Short Survival Guide

It’s back! The soft market for commercial lines is hitting much of the nation. Personal lines markets are getting tougher on underwriting in certain parts of the country and some even are withdrawing altogether. Of course there is the perpetual …

What Makes a Great Owner’

The typical independent insurance agency owner is a person who spent most of their career in production. At some point, when their book of business was large enough, they either started a new firm or became the new partner in …

Enhancing Communication Skills

An insurance agency’s main function is to serve as the conduit to collect and transmit information between insurance companies and their clients. In other words, communication is what an agency produces and sells. So having great communications skills will help …

How to Pay and Evaluate Customer Service Representatives

Job compensation The next big question is what is fair compensation? The first criterion is to make sure it is affordable compensation. Hiring the world’s best CSR is not a good idea if the cost will sink the company. Compensation …

Profit Center Accounting

Is personal lines costing the agency money? How profitable is that new program business the agency is promoting? What would happen to the bottom line if employee benefits sales increased by 25 percent? When is it time to hire a …

Be Better, Not Just Bigger: Reviewing Top Five Compatibility Issues

The first step to a successful merger, acquisition or cluster is to determine the compatibility of the firms. Our observation is that when transactions fail the reason is usually poor compatibility. The “urge-to-merge” is often based on satisfying market volume …

Preparing to Sell or Merge the Agency

One of the most difficult decisions that an owner will have to make is to sell their agency or merge with another party. The typical owner has spent more time working and building up the business than they have with …

The Sales Meeting

The practice of “sales management” is embraced by some and ignored by others. It is considered a powerful tool for some agencies, yet others see it as a total waste of time. The bulk in the middle will exercise various …

Target Market Strategy—Developing a Niche Market

Here is a pop quiz. Who is your target market? If you answered with a specific list of target markets take one step forward. If you said you are a generalist wait to the end of the article before you …

The Two Faces of Automation

An interesting event happened at a recent strategic planning session with a client. Action items for each department were being discussed. What stood out was that the majority of the action items had a heavy reliance for work to be …