Articles by Craig Faulkner

Craig Faulkner is the chief executive of FMG Suite, offering a complete inbound marketing solution for independent property and casualty insurance agents. Follow him at @craigfaulkner_ on Twitter.

The Marketing Strategy with a 4,300% ROI for Insurance Agents

This post is part of a series sponsored by FMG Suite. For independent insurance agents, time and money are two primary concerns when evaluating the effectiveness of a marketing strategy. If you’re going to dedicate energy to marketing, you want …

5 Design Do’s and Don’t’s for Insurance Agents’ Websites

This post is part of a series sponsored by FMG Suite. In just the last decade, websites have revolutionized the way insurance agents find new clients, conduct business, and build their professional presence. The lack of a website just five …

How to Write a Website Clients and Prospects Want to Read

This post is part of a series sponsored by FMG Suite. How Insurance Agents Can Write a Lead-Generating Website As an independent insurance agent, you’re also a business owner who must simultaneously sell yourself as a qualified professional and as …

Cut Your Marketing Time by 200% with Automation

This post is part of a series sponsored by FMG Suite. Chances are that as a successful independent insurance agent, you’ve become a multitasking master. You listen to an audiobook on your commute to work, use productivity apps to maximize …

The Number One Way for Insurance Agents to Turn Site Visitors Into Clients

This post is part of a series sponsored by FMG Suite. Every business has a website, but does it actually generate new business, or is it more of a digital brochure, simply offering contact information and directions to the office? …

Top 5 Marketing Trends in 2016 That Will Impact Property & Casualty Agents

This post is part of a series sponsored by FMG Suite. Changes in marketing take place as frequently as the rising and setting of the sun, but some trends prove their longevity and power. As we enter 2016, these are …