Articles by Dena Kaplan

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Dena Kaplan. Associate Publisher at Insurance Journal for 27 years. Enough said. Dena can be reached at 800-897-9965 x115 or dkaplan@insurancejournal.com.

Words of Advice for Valentine’s Day

If you celebrate Valentine’s Day and your celebration spills into your workplace, here are a few words of advice: Remember those simple cute cards we passed out in elementary and middle school? Those are not appropriate for the workplace. If …

It’s Unwise to Pay Too Much, but it’s Worse to Pay Too Little

Think… It’s unwise to pay too much, but it’s worse to pay too little. When you pay too much, you lose a little money—that is all. When you pay too little, you sometimes lose everything, because the thing you bought …

Advertising Doesn’t Work?

Once upon a time there was a business professional. Each morning after their cup of advertised coffee, they get dressed in an advertised business suit or dress, slip on a pair of shoes from that advertised shoe store and put …