Articles by Laird Rixford, President of ITC

Rixford is the president of ITC, which provides insurance websites, agency marketing, comparative rating and agency management software and services to the insurance industry. You can follow Rixford on Twitter at @lrixford. To learn more about ITC, visit www.GetITC.com.

The Year After Google Compare

This post is part of a series sponsored by Insurance Technologies Corporation (ITC). Google’s entry into insurance lead generation and aggregation worried agents and carriers. Would Google disrupt the industry as they do to so many other industries? Would they …

Using Insurtech for Transformation, Not Disruption

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). You’ve seen it happening. New players come into our industry and some go. There are entire conferences dedicated to displacing the insurance agency as we know it. …

It’s Networking, Just with Technology

This post is sponsored by ITC (Insurance Technologies Corporation). The insurance industry is a social bunch. We talk among ourselves online, in our communities, and at events across the country. We like to share information relating to our agencies and …

Security Matters: It Starts With the Whole Industry

This post is part of a series sponsored by ITC (Insurance Technologies Corporation) Your first concern should not be what comparative rater or management system to use. Your first concern should be your security plan. Many recent articles and seminars …

We’re All in It Together

This post is part of a series sponsored by ITC (Insurance Technologies Corporation) Competition is great. Competition drives us in many aspects of our lives. Evolutionarily. Personally. Professionally. It forces us to raise our game. To strive to be better. …

How Creating Open Systems Facilitates a Thriving Ecosystem

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). In the late 1980s and early 1990s, there was a race in the popular desktop computer market. Two players were locked in this battle: Microsoft and Apple. …

Users Wanted

This post is part of a series sponsored by ITC (Insurance Technologies Corporation) My first Tech Talk article of the year will surprisingly not be about technology. Instead, I want to address the biggest reach technology fails… the user. That …