Articles by Peter van Aartrijk, Jr.

Choose customers and golf buddies wisely

I figure my life is about half over, Lord willing. The first half was nice. I missed the ‘Nam draft, yet was old enough to appreciate The Beatles and some truly original rock ‘n roll. Despite the dearth of, ahem, …

Trusted Choice and the Independent Agent Brand

Stan Davis with the Ernst & Young think-tank has authored several excellent books, including Blur: The Speed of Change in the Connected Economy. In Blur, Davis paints a picture of a successful business that continues to add customers and build …

Message to Agents: Be Proactive on Privacy

If you’re like most consumers, you get lots of mail from banks—banks that already call you a customer and those that consider you a prospect. “Hey, for a low rate of 2.9 percent, you can go into even deeper debt …

Message to Agents: Be Proactive on Privacy

If you’re like most consumers, you get lots of mail from banks—banks that already call you a customer and those that consider you a prospect. “Hey, for a low rate of 2.9 percent, you can go into even deeper debt …

Tech Providers Are Scoping Out the Online MGA Market

Electronic communications between agents and carriers have received much attention over the years, as the struggle goes on for better technology, single entry of data and lower-cost delivery. But what if you’re a key player along the way between 200 …

What the Heck Is XML’

A persistent problem in delivering the insurance product quickly and accurately to the consumer is that there is no uniform way for all the players behind the scenes to communicate. There are way too many human touches and reentry of …

What the Heck is XML’

A persistent problem in delivering the insurance product quickly and accurately to the consumer is that there is no uniform way for all the players behind the scenes to communicate. There are way too many human touches and reentry of …

How To Sell Umbrellas to Everybody

Selling personal umbrellas is a nuisance, yes? Some agents say, “Forget the $15 or $20 commission; it’s the perception of value-added service to the client. It helps round accounts and keep accounts. And a lot more people probably ought to …

Hanging On to Market Share (Sell ‘Em More Stuff)

As a distribution channel, independent agents are doing a fairly good job of holding down the fort. The Independent Insurance Agents of America recently examined market share among the three channels: direct response, captive agent and independent agent. 1 Independent …

Hanging On to Market Share (Sell ‘Em More Stuff)

As a distribution channel, independent agents are doing a fairly good job of holding down the fort. The Independent Insurance Agents of America recently examined market share among the three channels: direct response, captive agent and independent agent. 1 Independent …