Insurance Journal Ad & Marketing

Infographic: Recap on 2015 Marketing

Millennial Confesses: Insurance is Cool

As a millennial, it appears to me that a majority of anyone outside of this particular generational group possesses a sort of mixed-feeling consisting of fear, intrigue, obsession and annoyance when it comes to us. It’s like we’re some sort …

Q&A: Building Trust Between Marketing and Procurement

IJAM welcomes guest blogger Ken Beaulieu, Senior Director of Marketing and Communications at the Association of National Advertisers. In the following post, Ken recounts his interview with Matt Jauchius, Executive VP and Chief Marketing Officer of Nationwide Insurance. When Matt …

Five Tips for a Stress-Free Webinar

IJAM welcomes guest blogger Barbara Whiffen, Operations Manager for Insurance Journal’s Academy of Insurance. Ah, webinars. What’s your first thought when you hear the word “webinar”? If you’re a webinar moderator, it might raise your blood pressure a little; if …

Everyone Is an Editor

The other day one of our sales managers sent the first draft of a letter to me with this self-conscious disclaimer: “This is why I am on the sales and not the editorial side.” But in this age of blogs …

Infographic: Four Marketing Things You Need to Do in 2014

For a Season’s Greeting, Drive This Car(d)

IJAM welcomes guest blogger Laura Packard, VP of Sales & Marketing at American Collectors Insurance. Just in time for the holidays, they’ve produced a fun video spot that we think you’ll enjoy. Kudos to American Collectors Insurance for the creative …

YouTube: More Than Stupid Cats and Cute Baby Videos

I’m sure you’ve seen a YouTube video. Most likely it’s one that’s gone viral, such as Charlie Bit My Finger, Kittens Inspired by Kittens, or David After Dentist. Thanks to these videos, I’ve become a YouTube junkie. Not just because …

Case Study: Campaign Consistency Contributes to Ad Recall

What do the most-remembered print ads have in common? Catchy headlines are cool, but that’s not it. Flashy colors are fun, but that’s not it either. The key to ad recall is frequency and continuity. Ads are more memorable when …

3 Scary Things About Insurance Marketing

IJAM welcomes guest blogger Charles Wasilewski, vice president of marketing communications for Aartrijk branding firm. It’s October, and I’m a bit nervous about hurricane season – and Halloween. After all, for the past two scary holidays my home was literally …

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