How many times have you looked up someone on LinkedIn only to see a blank silhouette where their picture is supposed to be? I’m not sure why, but this really bothers me. With 200 million+ profiles listed, LinkedIn has become THE professional networking …

We had a blast creating and running the March Madness of Insurance Mascots game. We didn’t expect it to go viral (who does?) so it was incredibly exciting to watch and experience when it did. If you didn’t catch it on …

I was recently asked to join the team for the latest product from Wells Media Group, a website and eNewsletter called Carrier Management. I was brought in to sell advertising space, and when I joined the rest of the team, …

Some readers may remember a blog I wrote last year about how creativity and having fun are important keys for the success of your marketing efforts. In order to stay creative and feel pumped up to get the tasks done …

If you celebrate Valentine’s Day and your celebration spills into your workplace, here are a few words of advice: Remember those simple cute cards we passed out in elementary and middle school? Those are not appropriate for the workplace. If …

EdgeRank /ej-rangk/ noun 1.  The reason why only 5% of your fans see your posts in their Facebook newsfeed. Disclaimer:  I made that up. Have you noticed your reach to fans has dwindled? It’s because of EdgeRank. In short, it’s …

Happy New Year, friends! To kick off the New Year, I want to share something personal with you, and how it has led to a revelation. I’ve become a mom later in life. As I write this, our baby is 16 months old. Before …

As we are getting closer to the Holidays, most of us in media find ourselves looking into crystal balls to come up with forecasts, and are in the middle of making marketing and advertising plans for the upcoming year. This means setting …

This past Cyber Monday was the biggest one-day online sales day in history according to a study by IBM. Sales were up 30% over last year with spending reaching as high as $2 billion. One big reason for the upswing was mobile …

A catchy headline, a compelling message, and a clear call to action are all vital components of an effective print ad. However, it’s equally important that your print ad is visually appealing. A blurry logo looks very unprofessional! Here’s what …