Come Along For the Ride As We ‘Boomerize’ Our Marketing Plans

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Larger print for ‘Boomers’? You do realize that so-called Boomers are people approximately age 53 to 65 or so right? Boomers are not elderly people who can’t see.

Boomers are progressive professionals in the midst of their careers, taking care of teenagers and parents, getting pleasure from spending time with grandchildren and fully enjoying active lifestyles.

I’ve found the best marketing tool to use with this group is to simply NOT treat them like ‘old people.’