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How to Establish Your Agency as an Expert in Any Target Market

Features • November 21, 2005
Some agents assume that they know all about a specific industry simply because they have written a few accounts that belong to it. Their experience with these insureds makes them an authority, at ...

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Subject: Target Market

Posted On: December 27, 2005, 1:22 pm CST
Posted By: Tom Larsen
Comment:
Don't forget about your past - what industries have you been exposed to? Was your Dad a plumber? You can related better to that class than anyone else!

In my case, I owned a restaurant and a bar, I understand these folks and happen to like them too. I now insure restaurants!
Subject Posted By Posted On
Target Market Tom Larsen
Dec 27, 2005, 1:22 pm
Target Market Dale Longfellow - Hobson Insur
Dec 23, 2005, 9:32 am
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