National News
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Response Insurance Gets a Response; Google to Meet Company's Request
National News • May 3, 2005
Response Insurance, a national direct-to-the-consumer auto insurer, has reportedly gained the cooperation of Google to stop a company suspected of violating the company's federally registered ...
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| Subject | Posted By | Posted On |
|---|---|---|
| RE: Sponsored Link vs Search Results | R. D. VanZandt | May 11, 2005, 4:18 am |
| RE: Sponsored Link vs Search Results | Ray Palermo | May 5, 2005, 2:23 pm |
| RE: Sponsored Link vs Search Results | LLCJ | May 5, 2005, 12:29 pm |
| Sponsored Link vs Search Results | Florida Product Analyst | May 4, 2005, 2:17 pm |
| Back to article | ||
Subject: RE: Sponsored Link vs Search Results
http://biz.yahoo.com/prnews/050503/nytu201.html?.v=4
Perhaps this is why the "story" is unclear; there is no news here. Response's claims may be valid, and one of the legitimate stories here is why Google would agree to police another company's intellectual property. I am aware that copyright law allows a "safe harbor" from infringement for search engines and internet service providers if they immediately take down copyrighted material that is alleged to infringe copyright law. I do not know, however, if trademark law has an analogous law.
But no one will ever know from this post because it is a press release, not reported, investigated news. What would have been better is if Insurance Journal actually did some reporting on this issue instead of replicating a one-sided press release and presenting it to its readers as "news."