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Online Auto Insurance Purchases Increase 58 Percent

National News • April 16, 2007
Auto insurance policies purchased online increased 58 percent in 2006 compared to 2005, according to comScore Inc., which tracks activity in the digital world. In its "2007 comScore Online ...

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Subject: You may be missing the point!

Posted On: April 17, 2007, 1:57 pm CDT
Posted By: Todd
Comment:
This isn't a question of consumers chooseing direct versus agent distribution. There is no denying that the direct writers are picking up Personal Auto Market Share but that has been happening for a long time and for many of the reasons expressed in some of the other posts. The Internet and Online insurance shopping has only increased the rate of change and provided another channel for the directs to get their message out.

Consumers are online and they are shopping for insurance online in larger and larger numbers. The only option for agents is to learn how to compete for those customers online. Currently, the best chance for agents to compete online is the lead aggregators, i.e. NetQuote, Hometownquotes, Insweb, MostChoice, Insureme, and the agent directories like InsurancePages.com. These third party intermediaries are the best marketing partners personal lines agents have to compete with the directs online.
Subject Posted By Posted On
Re: Online Auto Insurance Purchases Increase 58 Percent 4morereferrals.com
Jan 7, 2008, 10:06 am
Ralphy boy Bongo
Apr 24, 2007, 7:09 am
RE: Educated Insruance Shopper is not very educated... Ralph Balamabama
Apr 23, 2007, 5:19 pm
Educated Insruance (sic) shopper..... gill fin
Apr 23, 2007, 2:30 pm
RE: Not just 18 Year Olds Todd
Apr 23, 2007, 12:11 pm
Not just 18 Year Olds Todd
Apr 23, 2007, 12:08 pm
The real point is J. Greeneberg
Apr 19, 2007, 8:01 am
Why are we talking about umbrellas - is it raining? Todd
Apr 18, 2007, 3:57 pm
Umbrella Educated Insruance Shopper
Apr 18, 2007, 3:41 pm
RE: RE: RE: RE: RE: RE: RE: You may be missing the point! What??
Apr 18, 2007, 2:53 pm
RE: RE: RE: RE: RE: RE: You may be missing the point!
Apr 18, 2007, 2:41 pm
RE: RE: RE: RE: RE: You may be missing the point! What??
Apr 18, 2007, 2:28 pm
RE: RE: RE: RE: You may be missing the point! Educated Insruance Shopper
Apr 18, 2007, 2:03 pm
RE: RE: RE: You may be missing the point! Unknown
Apr 18, 2007, 10:45 am
RE: RE: You may be missing the point! Jeannie Stalker
Apr 18, 2007, 10:06 am
RE: You may be missing the point! LL
Apr 17, 2007, 6:26 pm
You may be missing the point! Todd
Apr 17, 2007, 1:57 pm
RE: Reality WILLIAM
Apr 17, 2007, 1:09 pm
Ins,Up... WAYNE
Apr 17, 2007, 11:32 am
A new game Otto
Apr 17, 2007, 11:26 am
RE: GEICO A new game
Apr 17, 2007, 10:38 am
GEICO Sean
Apr 17, 2007, 7:08 am
On Line User..... Gill Fin
Apr 16, 2007, 6:30 pm
Reality NewYorkAgent
Apr 16, 2007, 5:57 pm
RE: Bad Service from agents Dr. Vinnie Boombotz
Apr 16, 2007, 4:00 pm
Bad Service from agents On line user
Apr 16, 2007, 3:35 pm
To U Otto
Apr 16, 2007, 3:14 pm
Buying Insurance Online Ken
Apr 16, 2007, 3:02 pm
Actual # purchased on line please?? Rick
Apr 16, 2007, 2:35 pm
RE: RE: RE: retention Chuck
Apr 16, 2007, 2:33 pm
RE: RE: retention Drewboy
Apr 16, 2007, 2:15 pm
RE: retention U
Apr 16, 2007, 1:54 pm
RE: retention Drewboy
Apr 16, 2007, 1:46 pm
retention Safeasi
Apr 16, 2007, 12:11 pm
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