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Baby Boomers Stay Loyal to Insurance Brand, Study Reveals

National News • May 15, 2007
Baby Boomers may be more likely to switch brands across a wide variety of products and services, including apparel, cars, prepared foods, and airlines, but when it comes to service oriented ...

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Subject: I find it interesting...

Posted On: May 15, 2007, 10:53 am CDT
Posted By: Rick
Comment:
...that as a Boomer, I have more loyalty to certain insurers based on service levels they provide me.

In actuality, I am loyal only to the extent my Independent Agent feels a carrier provides the appropriate coverage at a competitive (not necessarily lowest)price. He determines where my "loyalty" is best served. If I have "loyalty", it is to the Agent who has very adequately taken care of my needs over the years. That is where service is important to me.
Subject Posted By Posted On
Must be true Carole
May 24, 2007, 9:08 am
Loyal to who? JimnTX
May 15, 2007, 1:52 pm
They're not loyal to Farmers Insurance...now 8th in USA Val the Drunk Russian
May 15, 2007, 12:31 pm
I find it interesting... Rick
May 15, 2007, 10:53 am
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