Posted On: July 15, 2008, 2:49 pm CDT

Posted By: Rusty

We all agree about, and the study illustrates, the value of an agent and why satisfaction is greater with policies purchaed with the help of an agency than directly purchased policies. Those who shop directly mainly for low advertised prices and don't do their homework are bound to be disappointed sometime, especially if they think all policies are the same. Unfortunately, the business has become commodicized and companies seeking direct customers have trained them to think of buying insurance as the same as buying any other commodity, although people probably put more care in buying a TV than their insurance, which potentially has a greater affect on their well-being.

Time will tell.