Posted On: July 15, 2008, 6:36 pm CDT

Posted By: Don't Be Short Sighted

I think that the prior posts have made the assumption that consumers aren't intelligent enough to shop and compare coverages of internet based direct sales companies.

I personally purchase my auto coverage from an online company and have been very pleased with both customer service and claims handling (my husband was rear ended). I reviewed several web based carriers as well as getting a quote from a local agent. I compared coveages and prices and found that my best choice was the internet based comapny.

I believe that you are being short sighted if you don't give your customers enough credit. Most people can read and compare. I know the language can be a bit tricky. I bet you have many customers that are quite capable of meeting the challenge...don't sell them short.