Posted On: August 18, 2008, 1:32 pm CDT

Posted By: Kevin Kennedy

Your post reminds me of the Northridge quake. In the days following that quake, we received over 50 calls from people wanting earthquake coverage. Of course we were in moratorium at the time but made a list of those inquiring with a promise to follow up when the moratorium was lifted. Once it did, we worked the list, diligently. We made multiple attempts to call people, those we didn't get by phone, we sent two letters to.

Of all that list, TWO clients bought it. Of those we reached by phone, the refrain was the same... "Oh, it's too expensive!" Of those we sent letters to (about 30%) we received ZERO calls back... ZERO!

After the Northridge quake, MANY of the uninsured idiots who suffered losses sued their agents swearing their agents never offered them earthquake. When confronted with signed rejections, the lie was the same... "My agent FORGED my signature."

You can lead an idiot to coverage, but you can't make them THINK!