Posted On: October 10, 2008, 3:04 pm CDT

Posted By: Gill Fin

why else would they forsake education and the concept of need? First and foremost for many is 'who is the cheapest?'. How
else do you explain the growth of Geico?
Their motto is 'give us 15 minutes and we'll save you 15%'. Obviously, with the growth Geico has experienced it certainly strikes home with many. Do you think the public would respond similarly to an ad that proclaimed 'buy insurance from us, we have completed 15% more continuing education?'. How about this slogan 'we are 15% more ethical than our competition?' No, that won't bring them over either.

For myself, I don't need more continuing education to sell auto, home, life and health. I know my states contracts better than most agents. I just need to keep trying to insulate my book and continue to grow by administering myself and my staff to always try to do the right thing by clients. If we err, at least with that approach we don't have to question our starting point.

When I started in this business, a longtime agent told me that our work requires us to have a service persons heart. I have never heard a better job description, at least for the way I will always try to do it.