You should check that...I can name 12 offering direct rates, and those are just the big boys online, in the USA. If you can't find more than 8, I suggest you use this new-fangled thing called G-o-o-g-l-e search. I work with several more that are under $100M written premium that also offer online quotes, that are pushed to agents, but they are regional. Truth is there is lots of companies online, finding them and weeding out the lead aggregators is the issue. In Europe, a HUGE volume is done online and I think that is where the USA is headed.
Comparatively, SelectQuote seems to do a decent job. It delivers pre-underwritten quotes in just minutes. There seems to be quite a few of these type of comparative raters out there for consumers.
I'll have to look at SelectQuote, can you name any other sites actuallyl providing comparison quotes online? The Internet is better than ever for getting online auto insurance quotes, but you need to go to each company's website.
However, what Rodwag says about quote comparison websites is mostly true. Lead generation companies are not inherently bad if the prospect knows they will be contacted, and leads are not being over-sold, or "refreshed." Yet there is no way for the public to be sure the site they use will actually provide online quotes as promised, or result in being constantly harassed with telemarketing calls.
I tried out one site, which took some basic information from me, not enough to quote me accurately, then displayed a static page of price ranges for various insurance companies, probably shown to every prospect. They sold my information as a lead, which I expected, but they also sold my e-mail address, and I'm still getting all sorts of spam from it.
I have some confidence in Hometownquotes as one of the better players, and I use them on my website. Some people prefer having agents contact them for quotes. You would think the worst offenders, like the Bankrate companies, would kill the lead generation business by turning off the consumer, not to mention agents dropping them for lousy leads. I think it will stay with us for the same reason we still see sleazy used car sales tactics to sell cars: it remains profitable.