I send a thank you letter to each new household.
Simple letter that really works.
I believe that a large percentage of new customers WANT to tell somebody
how much they just saved and how my agency helped them get a better policy
for less premium.
In case anybody cares, here's the letter.
Feel free to use it.
I would like to thank you for your trust and support by placing your insurance needs with my agency. I greatly appreciate your business. Your new insurance policy(s) should arrive by mail in approximately 7-10 days. If you have any questions, at any time, regarding your insurance, please do not hesitate to contact me.
In my efforts to grow my agency, I am in need of quality prospects who are interested in discussing their insurance needs. The best source of prospects comes from referrals of current clients. I have enclosed one of my business cards and I humbly ask that you pass it along to someone you know. A friend, relative, co-worker, neighbor, anyone who may be able to benefit from my service and that you feel would be a good addition to my agency.
Again, thank you for your business.