I'm not promoting the number. My business model is to make the number affordable so that each agency can do their own promoting using what works for each business.d's insurance store wrote:Are you prepared for the associated costs of promoting that number, and can you isolate your promotion to just your county so you don't end up spending money for someone else's phone to ring?
Also, keep in mind that because a phone number is made up of 7 digits, you're only really paying for 800-car-insu...does that really do you any good?
I'm of the opinion that the gimick-y phone numbers have run their course in this digital age...
I can understand how words in phone numbers can drive you nuts. The bottom line is that they work, and companies spend millions of dollars looking to acquire these numbers and millions more to brand them.FurriePrincess wrote:While words in phone numbers may be catchy... they drive me nuts. I try not to use them.
glabman wrote:What do you guys think of using the phone number 1-800-Car-Insurance as a phone number for my agency. They are leasing it out so that I can get all of the calls in my county.
Hi Robert and thank you for your feedback. All of the above factors have been considerations when putting together this business model. One of the things that you may not be aware of is that this model is currently being used successfully across the country. Numbers such as 1-800-Mercedes, 1-800-Probate, 1-800-Lawyers, 1-800-Attorney, 1-800-Get-Slim, and others are being used on a local level to generate leads for these business.Robert742 wrote:1-800-Car-Insurance is catchy, and easy to remember for anyone seeing it on advertising. However, getting a specific toll free phone number is not hard or cost prohibitive for any agent wanting one. 1-800-Auto-Insurance would be just as effective, but I doubt it's available. Even if you can get 1-877-Auto-Insurance, people seeing it advertised may not remember the "877" part.
The problem is, relying on people to see your advertising and call you, is passive marketing. Calling leads is at least active marketing, where you are reaching out to prospects. As an agent, you could advertise the phone number, but are people really going to think 1-800-Car-Insurance before they think of Geico or Progressive or Allstate or State Farm?
An independent agency focusing on standard & non-standard auto insurance may benefit the most from your service, but if they are large enough to have the resources needed to advertise it properly, they won't want to share the phone number with other agencies. Sharing the phone number with another agency -- even in another state -- interferes with the agency's branding. I don't think anyone will lease a phone number shared with other agents. Also, you are expecting someone to pay for a phone number they have to market themselves, so the cost would need to be very minimal.
I think you need to re-work your business model, a la 1-800-flowers: You need to advertise & brand the phone number nationally yourself, and have agents pay you to get the calls for a specific area. This will require a lot of capital, so I imagine you will need to find some venture capital.
Otherwise, I don't think your business plan will work -- unless your service is very, very, inexpensive.
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