Mannyace wrote:Thank you so much for the advise. I will follow it through as I know the business and I do know for a fact that personal lines brings the money on the table to pay overhead expenses and cash flow.
I really appreciate the thoughts.
Excellent points made by other contributors. I'll take it a step further because if I understand you right, you're looking for a way to access personal lines markets in the interim, until you have the volume to obtain a direct appointment. You need an aggregator; like AgentSecure, InsuranceNoodle, etc. I'm not advocating for any one company in particular, you should do a search in the IJ forums and you'll find tons of practical experience with the top 3 or 4 aggregators. Now, you won't be able to always get down in the trenches with the big captives, but you will win some price battles and if you're good at packaging, it'll provide an outlet for your customers that are dying to give you their personal lines business. D's is right, they want to buy from you, so give them the opportunity and leverage the relationship aspect.
By the way, some GA's will also have access to personal lines, but unless you dabble in high-value HO, high brush risk, or non-standard auto, you'll find pricing to be an uphill battle.
Best of luck and good hunting!