[quote="sanddog"]Marty, donï¿½t waste your time with the yellow pages. Here what works
1) Yellow pages: good for high risk auto only. DUI, speed, reckless younger drivers. Very high service work, good commission with high volume.
2) Home & Life phone calls or word of month, join clubs. You wonï¿½t get much from the phone book Advertizing is extremely expensive .........$
3)Heatlh Ins, filers, handout, small papers, mailers, must have rate posted with your photo. Works good
4) Commercial small accounts, get out and walk and call, and a target mailer works pretty good.
FYI< phone book is only good for auto 90% of time. (Mostly trouble type)
I have been there done it over 15 years. I was in the top 4 agency in area region before selling out to the big guys. We had 37 agency....OK
What about internet leads? Ever try them? Anyone?
Seize the day. Heck, seize the whole week, it's all the same price.