American International Group is launching a consumer-targeted magazine in Japan called Success Stories: Japan.
Readers can learn about American International Group’s (NYSE:AIG – news) new strategy to win loyalty from millions of Japan policyholders even before the company announces it. They can also follow trends in marketing of products and services to the Japanese market.
Success Stories: Japan contains a combination of original news and management insight designed to help non-Japanese companies in any industry succeed in Japan. It offers tips and advice on marketing, M&A, distribution, partnering, staffing and Internet strategy in Japan directly from non-Japanese executives.
The current issue also offers material of special interest to those interested in the convergence of Japan’s retail and e-commerce markets.
Banks Still Face Legal Claims After $25 Billion Settlement
MF Global Judge to Examine Insurance Payments for Former Executives
Daredevil CEOs May Put Companies at Risk
California Independent Contractor Law May Be Liability for Agents, Brokers
North Carolina Continues Auto Regulation Debate As Rates Stay Same for 2012
Long-time California Lobbyist Looks to 2012 Legislation Affecting Insurance
Mine Safety Chief Seeks to End Complacency Over Safety
Virginia Court Grants Rehearing of Global Warming Claims Case
