Aon Launches Latin American Affinity Program

In a joint announcement, datelined Chicago and Sao Paulo, Brazil, Aon Corp. announced the formation of Aon Affinity Latin America.

“The organization will be headquartered in Sao Paulo, Brazil, where Aon has an established presence in the affinity marketplace through Aon Affinity do Brasil,” and “will serve clients throughout South and Central America, with an immediate focus on the growing market for insurance products in Mexico, Argentina and Colombia,” said the bulletin.

Kevin Garvin, CEO of Aon’s Affinity Insurance Services, Inc., stated: “Our strategy of bringing insurance products to groups of like-minded individuals is one that has worked extremely well in Brazil. Through the launch of Aon Affinity Latin America, we aim to bring the same client-centric discipline to serve affinity groups throughout the region.”

Aon Affinity Latin America will be headed by Jose Carlos Macedo dos Santos, who has been named president of the new enterprise. He commented: “We plan to replicate the systems and processes that enabled us to build a customer base of more than 3 million in Brazil. By leveraging the infrastructure and best practices, we will be able to bring client-centric solutions to these new marketplaces.”