Manchester United has entered into a principal sponsorship agreement with Aon Corp., and as part of the sponsorship agreement, the Aon brand will be featured on the world famous Manchester United shirt for four years. The sponsorship takes effect from the start of the 2010/11 world football (soccer) season.
Terms of the partnership were not announced.
“It is a unique opportunity when two leaders in their respective fields can come together in a partnership such as the one we are announcing today,” added Greg Case, president and chief executive officer of Aon. “Manchester United has one of the most recognized sports brands in the world.”
Manchester United is one of the biggest football clubs in the world and has an estimated 333 million fans across the globe. Its home at Old Trafford celebrates its centenary in 2010.
On announcing the deal, Manchester United chief executive David Gill said, “We are delighted to be entering such an important relationship with a company of the stature of Aon and to have its logo adorn our shirts from the start of the 2010/11 season.”