Midland Subsidiary and Amica Mutual form Strategic Alliance

The Midland Company, based in Cincinnati, Ohio announced that American Modern Insurance Group, its wholly owned specialty insurance subsidiary, has formed a strategic alliance with Amica Mutual Insurance Company, the nation’s oldest mutual insurer of automobiles.

The alliance allows Amica to round out its current home, life, auto, boat and yacht, and personal excess liability products by offering manufactured housing policies underwritten by American Modern Home Insurance Company, a company of the American Modern Insurance Group. The companies of American Modern have more than 35 years experience insuring the needs of manufactured home owners.

Amica has found an increasing number of its customers are in need of manufactured housing insurance. The new alliance allows Amica to tap into American Modern’s extensive expertise and knowledge in this sector of the insurance industry and to immediately begin offering specialized, quality policies to its customers, according to John W. Hayden, American Modern’s president and CEO.

In turn, American Modern gains a new distribution channel for its manufactured housing insurance.

Hayden said that strategic alliances, which accounted for approximately 3 percent of American Modern’s premium last year, are a key part of the company’s vision for profitable growth in the years ahead.

Amica will begin offering American Modern Home manufactured housing insurance to customers in 13 states: Virginia, Maryland, Washington, Oregon, Maine, Arizona, New Mexico, Rhode Island, Connecticut, New Hampshire, Vermont, Ohio and Kentucky. By the end of 2001, Amica plans to offer manufactured home policies in all states, except Hawaii and Alaska. American Modern Home offers a variety of manufactured home insurance programs countrywide.