Wausau Unveils New Marketing Campaign

Wausau Insurance announced the beginning of a marketing campaign designed to “effectively illustrate the positive impact the insurer can have on policyholders’ total cost of risk and ultimately their bottom line,” according to a statement.

Wausau TotalValue is designed the total cost of a customer’s risk to the premium they’re paying, which is only “a drop in the bucket,” according to Wausau’s Keith Braxton, distribution management services vice president.

Wausau TotalValue will be the major theme of a new advertising and collateral materials campaign the Wausau, Mich.-based company is rolling out this summer.

Wausau TotalValue is the way Wausau Insurance partners with producers and customers through decisive, expert risk management services. Wausau’s real value includes its many insurance services (loss prevention, claim, underwriting, Wausau Solutions, etc.), top-notch products and tools, and efficiency and simplicity in managing risk. Together they contribute to a healthier bottom line for the customer.

It is a combination of the direct cost and lost productivity value (indirect costs). The most direct is the price of a premium and any out-of- pocket loses that are paid beneath the deductible limit. However, it is the lost productivity value that is the most important.

This includes: time lost from work by injured or ill employees, damage to tools or equipment, loss in corporate earning power, cost of training a new worker, legal expenses, etc. Studies show lost productivity value can range between 3-10 times the direct cost.

Wausau is a member of the Liberty Mutual Group, the nation’s leading workers’ compensation carrier, which ranks 129 on the Fortune 500 list.