Insurance.com Ads Do It Doggy Style

March 24, 2005

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Cleveland-based online insurance agency Insurance.com is launching a cable TV ad campaign starring a “gruff but lovable English bulldog named Otto” who woofs up the agency’s auto insurance offerings.

Insurance.com’s insurance marketplace allows consumers to compare rates from top auto insurance companies side-by-side, according to a statement released by the firm. Consumers can then purchase insurance products, either online or by calling an 800 number.

Insurance.com claims to be the largest online auto insurance agency in the country. It is owned and operated by ComparisonMarket Inc.

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Latest Comments

  • March 29, 2005 at 8:26 am
    befuddled says:
    I'm having a hard time understanding why people are objecting to the headline. Lighten up for Pete's sake. Doesn't anyone have a sense of humor out there. Goodness!
  • March 28, 2005 at 4:56 am
    Dog Lover says:
    It's amazing the controversy caused by out of the box advertising. All I can say is...Work it..Own it!
  • March 28, 2005 at 3:22 am
    Big Insurance says:
    Some say the slogan is genius. Let's hope this means they're dropping their former slogan, that because you get a cheap quote for your own malpractice on the internet, that yo... read more
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