A national consumer opinion survey commissioned by QuickenInsurance and Electronic Financial Services Council, shows 25 percent of U.S. households with Internet access will use the web to comparison shop or purchase insurance.
The survey suggests that a positive relationship exists between those who have purchased products and services over the Internet in the past, and the likelihood that consumers would shop for and purchase insurance online.
Almost half of the households surveyed said they have purchased goods and services online, with nearly ten percent having visited web sites specifically to compare insurance prices or buy insurance. The survey also shows that Internet purchasers are three times more likely to have visited one or more web sites for the purpose of comparing insurance rates or purchasing policies (15 percent vs. 5 percent).
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