Key.com, the web site of KeyCorp., has launched a phased program of upgrades and enhancements designed to improve its banking and financial services site. KeyCorp is expanding the number of insurance products and services available to customers through Key.com.
Through its agreement with InsLogic, Key will add term life, automobile and homeowners insurance coverage to the site. These additions will complement existing insurance products currently sold through traditional means by Key’s insurance agencies. Existing products include annuities, accidental death and dismemberment, long term care and whole life insurance. Long-term plans include offering these and other insurance products online.
Auto, home and term life insurance products and services will be available online in the fourth quarter to existing customers. InsLogic will provide the technology and service platform to allow online quoting and purchasing options for customers who use the Key-branded service.
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