Heather Philbin was announced as the new executive director of Trusted Choice, according to Big “I” Executive Vice President Debra Perkins.
Trusted Choice is the consumer marketing brand created by the Independent Insurance Agents & Brokers of America (the Big “I”) and different independent agency companies.
“We are very impressed with Heather’s talent and vision. The combination of her exceptional brand-management experience and strong marketing leadership will position Trusted Choice for continued growth and success,” Perkins said. “Heather is an excellent addition to our brand team. She possesses an extremely strong background in strategic and tactical implementation of brands and an excellent creative focus to increase consumer as well as agent and broker recognition of the Trusted Choice brand.”
Philbin will manage the day-to-day operations of the Trusted Choice brand, including strategic planning and implementation; recruiting agents and brokers as well as carriers, advertising programs, Web site management, and public relations activities.
She joins Trusted Choice from CGI (formerly American Management Systems), a Fairfax, Va.-based global business and information technology consulting firm.