Acordia Changes Name to Wells Fargo Insurance

February 5, 2007

Acordia, Inc. — the nation’s fifth-largest insurance brokerage and part of Wells Fargo & Co. — and its affiliated companies have changed their name to Wells Fargo Insurance Services.

Wells Fargo acquired Acordia, Inc. in May 2001.

“The new name of our business — Wells Fargo Insurance Services — signals to current and potential customers that insurance is our business and that we’re an integral part of one of the world’s largest, most diversified and most respected financial services companies,” said Dave Zuercher, Wells Fargo Insurance Services’ chairman, president and CEO.

Also, during 2007, Wells Fargo Insurance Services (serving businesses) and Wells Fargo Insurance (serving individual customers) will bring its product and service offerings closer together. Zuercher said that unifying Wells Fargo’s insurance offerings will better serve diverse customer groups. “Our goal is to provide an exceptional customer experience, and making it easy for customers — commercial or consumer — to do business with us is one way we can do that well,” said Zuercher.

Wells Fargo Insurance Services is the fifth-largest insurance brokerage and the largest bank-owned insurance brokerage in the United States, with more than 150 offices in 38 states. Its 4,500 insurance professionals place more than $8.5 billion of premiums for property, casualty, benefits, international, personal lines and life products.

Wells Fargo & Co. is a diversified financial services company with $483 billion in assets, providing banking, insurance, investments, mortgage and consumer finance to more than 23 million customers

Source: Wells Fargo
www.wellsfargo.com

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Latest Comments

  • February 13, 2007 at 10:25 am
    WF Good? says:
    Number One Producer needs a reality check & to do some research. Why was there 18% growth? Acordia should be respected as a brokerage, but to pair with WF? Bad choice & I agre... read more
  • February 6, 2007 at 2:28 am
    lester says:
    Heres is my bet. In five years, Acorida will no longer be part of the bank. The reason is its small stuff, non-core and not part of their over all biz. Wf is so big and has so... read more
  • February 6, 2007 at 1:47 am
    Number One Producer says:
    \"The name change is to boost the customer perception of the banking side of the business, not to diminish the perception of the brokerage. The WF Banks need all the help they... read more
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