It would seem like a no brain-er to include social media technology in an IT budget but rarely do I find well established and funded programs in the mid-tier carriers that I work with. Yet hundreds of thousands of dollars are spent on claim centers for when a disasters hits. Your point nailed it: along with competent claims service carriers must also provide the compassion and care that social media enables when their customers need it the most.
I don’t know if I would go so far as to describe social media as “practically made for insurers” but I will say this is the best article I’ve read detailing a need being answered by social media.
With family in the storm’s path, and electricity out, mobile devices were used to reach them, friends and others, via social media sites. Also, these sites were used to share helpful and critical information. In this way, I agree, that insurers should look at this carefully and understand the power of social media sites to help their customers, especially in a catastrophe.
Tony, Thank you for your comments. I’ll admit, saying social media is made just for insurers is quite limiting! It would be impossible to list the people, organizations and industries who might feel social media were designed to meet their needs. For our purposes in the insurance industry, hopefully the title helped to get the point across. I agree with your statement that insurers should “understand the power of social media”. Thank you for contributing to the conversation!
It would seem like a no brain-er to include social media technology in an IT budget but rarely do I find well established and funded programs in the mid-tier carriers that I work with. Yet hundreds of thousands of dollars are spent on claim centers for when a disasters hits. Your point nailed it: along with competent claims service carriers must also provide the compassion and care that social media enables when their customers need it the most.
I don’t know if I would go so far as to describe social media as “practically made for insurers” but I will say this is the best article I’ve read detailing a need being answered by social media.
With family in the storm’s path, and electricity out, mobile devices were used to reach them, friends and others, via social media sites. Also, these sites were used to share helpful and critical information. In this way, I agree, that insurers should look at this carefully and understand the power of social media sites to help their customers, especially in a catastrophe.
Excellent article.
Tony, Thank you for your comments. I’ll admit, saying social media is made just for insurers is quite limiting! It would be impossible to list the people, organizations and industries who might feel social media were designed to meet their needs. For our purposes in the insurance industry, hopefully the title helped to get the point across. I agree with your statement that insurers should “understand the power of social media”. Thank you for contributing to the conversation!