Insurance Agents Learn How to Market to People Unlike Themselves

By Andrew G. Simpson | April 16, 2014
Multicultural Family Portrait.

  • April 17, 2014 at 12:28 pm
    M. Prankster says:
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    “They value parenthood over marriage.”

    I am very liberal minded but for the life of me, I don’t understand the preponderance of young people today having children without the benefit of marriage and all the legal rights it conveys.

    • April 21, 2014 at 2:36 pm
      KY jw says:
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      From what I see, they’re having children with people they don’t know well. Or, as in my Podunk nowhere town, when they’re minors. Either way, it’s infinitely easier to end a relationship when you’re not married. I’m not saying it’s a good idea, just hypothesizing why they’re not married.

    • April 21, 2014 at 3:49 pm
      Trust me I am not a liberal says:
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      M. Prankster–if your comment is really true, I’d say you’re a conservative liberal.

      • April 21, 2014 at 4:34 pm
        Libby says:
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        Hey, I’m a liberal and I don’t think people should go around willy nilly having babies with different baby daddies. It’s not fair to the kids. They need two parents in the home. How’s that for blowing my sterotype? With that said, I don’t judge them for doing it. I just don’t think it’s for me. Just like I don’t want to marry someone of the same sex, but have no problem with anyone else doing it.

  • April 17, 2014 at 2:27 pm
    Agent B says:
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    It amazes me that these concept are so askewed.

    People no matter race, color, creed, age, gender pretty much want the same thing.

    #1 Don’t lie to them … tell them what you think of said product and what you would do if you were in their shoes.

    #2 Tell them about all of the other products available to them and what they offer to them …

    Selling is really not rocket science … Seriously … Don’t try to make a sale … try to help someone with their decisions and good things will come your way …

    STINKING INSURANCE PEOPLE … NO NO … STINKING ***SALES*** PEOPLE.

  • April 17, 2014 at 3:04 pm
    Puzzled in PA says:
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    Interesting comment on women tending to trust other women more. That is just as one sided as anything I have heard about men. Being a member of the untrusted gender, I have no problem with gender, race, religion, color, etal. Show me you know how to do the job and that you are enthusiastic about being the absolute best you can be. If you have something to sell, the best way to build trust is to perform ethically and consistently, from a position of knowing what your client needs and how that need can be fulfilled by working with you. Don’t ask me about my business. Do your research up front and stop wasting my time with trivialities. If you start with that approach, you are already in a hole you need to dig yourself out of.

    • April 21, 2014 at 10:58 am
      Libby says:
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      People like to do business with people they like to do business with. Women feel more comfortable with other women because we relate better to each other. Just the same as men relate better to men. Nothing more. Nothing less.

  • April 17, 2014 at 3:18 pm
    Agent B says:
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    Puzzled,

    That is Absolutely correct.

    That business owner knows exactly what is out there on his/her company … especially on his/her website.

    ATLEAST, at minimum; go there and research them. Doing a Industry analysis wouldn’t hurt either.

    See what’s facing that industry … what are the current trends …

    All industries are moving forward in one way or another … How can you help them with your product ? Or should you change jobs.

    =-0

    • April 21, 2014 at 11:01 am
      Libby says:
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      If you can not relate to your audience, you should probably change jobs. I don’t know if you’re a manager or not, but if so you have to do that every day. You have to play to your audience, not the other way around. You need to find out what values they have, what motivates them, what is important. You can go out and blow their socks off with facts and figure about their business and they couldn’t care less. Instead, you need to ask questions, mirror body language, and build rapport. That’s how you sell, my friend. And that’s how you manage.



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