Finding and keeping the best employees is more critical than ever for maintaining a competitive edge. And now independent insurance agents who are members of the Independent Insurance Agents of Texas have an important ally in meeting this challenge, the IIAT said.
IIAT announced the publication on InfoCentral of these new tools, the Hiring Tool Kit and the New Employee Orientation Guide. These tools offer a wide range of step-by-step, practical resources covering nearly all aspects of the hiring process – recruiting, assessment, selection and a measured approach to getting new employees off to a fast and good start.
“These tools address a large need among independent agents – that of attracting and retaining the very best employees out there,” said IIAT president Bill Harrison Jr. He noted that the hiring process coupled with increasingly complex provisions of employment law have moved finding and keeping top employees into the realm of a specialty.
“These tools are designed to keep pace with a changing marketplace to allow independent agents to maintain a competitive edge for the best workers,” said Harrison.
In the Hiring Tool Kit a marketing strategy includes marketing, qualifying and closing. It takes a six-step approach: define your product; analyze the market, identify the target segment, establish a positioning strategy, design an inducement strategy and create a promotional strategy.
The tool kit provides details on recruitment, a selection of forms and sample job descriptions for 10 common agency positions. You’ll also find a discussion of questions you can ask and not ask during the interview process.
The New Employee Orientation Guide is intended to suggest structured approaches for getting a new employee settled in and onto an accelerated learning track. “The guide is actually two guides in one including a mentor’s version and an employee’s version. The two versions, which are actually stand-alone guides in and of themselves, are designed to be used concurrently,” explained Paul Martin, education director and lead author of the guide.
Both guides contain numerous tools and exercises that can be used during the orientation and training process. Each has a practical application, intended to meet a variety of needs based on an agency’s characteristics.
To meet the complex challenges of hiring and managing new employees, these tools will be updated frequently.