BrightClaim Acquires ServiceLane, Forms BrightServ Entity

Atlanta based BrightClaim Inc., a leading provider of integrated claims solutions, has acquired Dallas-based ServiceLane, a firm focused on providing large service organizations with business process outsourcing and technology facilitation. The firm provides integrated claims solutions, including networks of credentialed service providers; centralized claim administration, adjudication and management; property contents claim adjudication and management; and inspection services.

The new entity, BrightServ, will focus exclusively on providing property and casualty insurance carriers and building product manufacturers a variety of claims and installation solutions that reduce cycle time and control costs.

“Our mission was to create the next generation of customized contractor network programs,” Howard Rogers, BrightClaim and BrightServ CEO said. “ServiceLane’s existing technology and supply chain management expertise, coupled with BrightClaim’s experience in property and casualty insurance, provides our clients with a truly unique offering previously not available.”

By working collaboratively with clients, BrightServ offers customized solutions including contractor management, catastrophe response, installation and warranty management, and direct repair claims programs. All programs are powered through BrightServ’s web-based software. Clients have access to a “glass pipeline” that provides up-to-the-minute, real-time answers needed to manage company programs, down to the smallest detail. Designated personnel can view all related documents, notes and check current status via individualized password access to BrightServ’s secured website.

According to Rogers, BrightServ is a fresh approach and is not the typical contractor or direct repair program that is currently provided in the insurance claims marketplace.