British Insurer Aviva Purchases Kentucky Firm

January 6, 2010

British insurance company Aviva PLC has agreed to buy all the shares in River Road Asset Management of Louisville, Kentucky.

Aviva did not say what it is paying for the company, which has gross assets of $6 million and $3.6 billion of assets under management.

Aviva has $549 billion of assets under management, not including the River Road acquisition.

River Road will continue under its current management, as a unit of Aviva Investors North America based in Des Moines, Aviva said.

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