Esurance, Security First to Sell Homeowners Insurance in Florida

June 28, 2011

Esurance, the online car insurance company, said that it is partnering with Security First Insurance Co. as an underwriter to offer homeowners insurance in Florida.

The move comes a little more than a month after Allstate Insurance announced it is buying Esurance.

Esurance is the third-largest provider of online auto insurance quotes through its website and a 24/7 call center. It sells auto policies in 30 states. Over the past five years, Esurance has more than doubled policies in force and grown premiums on average 20 percent per year, according to the company, which advertises heavily.

Esurance also sells other personal lines coverages including homeowners through partnerships with carriers, as it is now doing with Security First in Florida.

Security First has been writing homeowners in Florida since 2005. It reports having more than 115,000 Florida policyholders.

In May, giant Allstate greed to pay $1 billion to buy Esurance and the associated site, Answer Financial.

In April, Allstate said it planned to open nearly 50 new agency offices in Florida, with about half of those openings in north Florida.

In addition to getting a standard homeowners policy covering damage due to lightning, wind, hail, smoke, vandalism and theft, Esurance said Florida homeowners will also be able to get coverage for on and off-premise possessions; identity theft; plumbing mishaps; medical payments and personal liability and replacement costs. Esurance and Security First are offering payment options including full pay, monthly and escrow, which ties in with regular mortgage payments.

Topics Florida Homeowners

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