behavioral economics News

Lemonade Launches in New Jersey, Marks Fourth State in National Expansion

Lemonade, the insurance company powered by artificial intelligence and behavioral economics, is now available throughout New Jersey, marking the fourth state in its nationwide expansion strategy. Residents of New Jersey can now buy homeowners and renters insurance at lemonade.com or …

Startup Lemonade Bets Behavioral Science Can Help Insurance Not Suck

A company that openly berates the current insurance industry as one that sucks believes that adding behavioral science to the mix will help fix it. The New York-based startup Lemonade, which is promising to be a revolutionary peer-to-peer insurer, announced …