insurance advertising News

Digital Beats TV and Humans Still Matter in ‘Top-of-Mind’ Insurance Advertising

Insurance companies that spend their advertising dollars on digital ads can increase their brand awareness far more than they can with television. A study by the digital advertising services firm Rocket Fuel says digital advertising is nine times more effective …

LeBron James and Value of Celebrity Insurance Ads

From a consumer perspective, what happens when a celebrity endorses different products in two advertisements that appear in the same magazine? Do you remember both equally? One better than the other? Neither? Katie Kelting, a marketing researcher at the University …

Progressive Boosts Ad Spending But GEICO Still #1: SNL

Progressive Corp. boosted its advertising spending by nearly $70 million year over year to $595.4 million in 2013, the largest aggregate dollar increase among all U.S. property/casualty insurers, according to an analysis by SNL Financial. Though Progressive had the biggest dollar …

GEICO’s Advertising Spending Slows But Still Tops $1 Billion: SNL

After two years of double-digit percentage increases in advertising spending, GEICO Corp. boosted its ad spend by just over five percent in 2013, according to research by  SNL Financial. GEICO, with its Gecko and Maxwell the pig mascots, has been …

Adjuster, Nationwide Mutual Take Sides Over ‘On Your Side’ Slogan

Nationwide Mutual Insurance Co., which has used the “On Your Side” slogan in its marketing and advertising since 1966, is suing a small Tennessee public adjusting firm that goes by the name On Your Side Adjusters Inc. for trademark infringement. …

State Farm Among First Advertisers on Pandora Car Radio Service

Pandora Media Inc., the online radio service, has begun selling advertising that only listeners in automobiles will hear, creating a potential new revenue source. BP Plc, Taco Bell, Ford Motor Co. and State Farm insurance signed on as the first …

‘Mayhem’ Outspending ‘Good Neighbor’ in P/C Insurance Advertising: SNL

Allstate’s “Mayhem” trumped State Farm Mutual’s the “Good Neighbor” in advertising dollars in 2012. According to an analysis by SNL Financial, Allstate’s ad spend increased 14.8 percent year over year to $828.8 million, while State Farm Mutual reduced its advertising …