sports marketing News

The Hartford Signs Major League Baseball Contract

The Hartford and Major League Baseball (MLB) have agreed to a deal that will make The Hartford an “Official Sponsor of Major League Baseball” and the exclusive business insurance, homeowners insurance and employee benefits partner of MLB. The sponsorship includes …

Georgia, South Carolina Teens Win Big ‘I’ Junior Golf Tournament

Rachel Dai of Milton, Ga., and Keenan Huskey of Greenville, S.C., won the girls and boys divisions, respectively, at the recent 46nd Annual Trusted Choice Big “I” National Championship in Bridgeport, W.V. The tournament featured 160 players from 40 states …

Nationwide Strengthens Ties with NFL, Signs On As Official Sponsor

Nationwide Insurance announced said it has signed a three-year agreement with the National Football League (NFL) to become an official insurance sponsor of the league. The relationship kicks off this coming season and will run through the 2016 season. As …

NBA Team Owner’s Racist Comments Prompt State Farm ‘Pause’

Virgin America Inc. and CarMax Inc. ended their sponsorships with the Los Angeles Clippers, while State Farm Mutual Automobile Insurance and Kia Motors Corp. suspended their involvement with the team being investigated by the National Basketball Association over racist comments …

Brit Insurance Drops Cricket Sponsorship

English cricket is searching for a new shirt sponsor for its national teams after Brit Insurance said it would not renew its contract beyond 2014. The insurance company became England’s sponsor in 2010 on a four-year deal, in which time …