Articles by Becky Schroeder

Schroeder is the Chief Marketing Officer at ITC, which provides websites, marketing, rating and management software and services to the insurance industry. You can follower her on Twitter at @beckylschroeder. To learn more about ITC, visit GetITC.com.

What to Post Next on Your Insurance Agency’s Instagram Feed

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Instagram is one of the most used social media platforms in the United States according to the Pew Research Center. Over 800 million people use the photo-sharing …

How Online Reviews Affect Your Search Engine Rankings

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). People shop for and research insurance online every day. Some will do so on your insurance agency’s website. But this doesn’t come free. Those consumers picking your …

Why Your Agency Should Re-Examine the Hard Sell

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Floppy discs. VCRs. Cell phones the size of bricks. Once, these devices were cutting edge technologies and part of our everyday lives. Today, they are nostalgic and …

The Simplest Way to Start Marketing Your Insurance Agency

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). At one time, around 50 percent of my inbox was prospecting emails for companies that wanted my business. Well, maybe not that high. But it seemed like …

Tips and Tricks: 8 Ways to Increase Awareness of Your Insurance Agency

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). If you’re starting an insurance agency, you’ll need to start thinking about marketing tactics. After all, you will need to build awareness for your new business. This …

How (and Why) to Start a Podcast

I’ve been a podcast fan for many years. So, starting a podcast for me was an exciting opportunity. Though, it was not something I had expected I would ever do. After a year of publishing Insurance Happy Hour, I don’t …

How Your Agency Can Find the Bigger Picture of Digital Marketing

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). The insurance industry is perhaps one of the last to go through digital disruption caused by the internet. It’s true the ground is shifting. For independent agents …

Don’t Stop Before You’re Done

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). It never fails. When faced with a difficult challenge, it is tempting to give up. We will find any reason to give up. It’s not going to …

5 More Technology Essentials for the Modern Insurance Agency

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). In a study co-sponsored by ITC, we discovered agencies who are heavy users of technology are twice as likely to have better sales processes. In addition, agencies …

5 Technology Essentials for the Modern Insurance Agency

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). It may seem like a good idea to skimp on agency technology at first. It isn’t always obvious how much technology can pay off in the long …