Articles by Daina Kawchack Smith, Chief Marketing Officer, PersonalUmbrella.com

Daina Kawchack Smith is a respected leader in the field of personal umbrella insurance. With over 24 years of experience in the insurance industry, Daina brings a breadth of experience to help agents grow by sharing innovative ideas. Before being named chief marketing officer at PersonalUmbrella.com, Daina was an independent agent, CSR and an underwriter for a Fortune 500 wholesaler. She is a licensed Nevada agent and holds a CISR designation.

How High is Your Insurance IQ?

This post is part of a series sponsored by PersonalUmbrella.com Back to school season means it’s time to test your smarts. 1. Is a parent chaperoning a field trip always covered? A. Yes, they’d be covered by the school’s insurance. …

Never Skip an Umbrella if These 3 Things are in the Backyard

This post is part of a series sponsored by PersonalUmbrella.com Pools, trampolines and play equipment are considered “attractive nuisances” and homeowners coverage for them can be iffy. Add in houseguests and partygoers and they become even more risky. An umbrella …

When is the Best Time to Sell Umbrellas?

This post is part of a series sponsored by PersonalUmbrella.com More teen drivers means more accidents this summer. Dubbed the “100 Deadly Days of Summer,” the period between Memorial Day and Labor Day, sees 10 people dying each day from …

Just in Time for Summer: This Savvy Coverage Gets Road Trips in Gear

This post is part of a series sponsored by PersonalUmbrella.com AAA projected that over 42 million travelers were going to hit the road on Memorial Day, almost 5% more than last year. And they’ll be sharing the road with motorcycles, …

Dogs, Horses, Pigs and Skunks — Oh, My!

This post is part of a series sponsored by PersonalUmbrella.com When 68% of U.S. households have a pet, there’s no question that pets are family. And since we’re in insurance, we often view pets as “risks” rather than “furbabies.” When …

The Spring Refresh All of Us Need

This post is part of a series sponsored by PersonalUmbrella.com Spring cleaning or spring-breaking, tis the season for getting things done and being on the move. Whether your insureds are working around their house, traveling or hosting houseguests, there are …

Rinse, Repeat and Reboot to Close More Business

This post is part of a series sponsored by PersonalUmbrella.com Building a longer lifecycle with your current insureds instead of trying to find new ones may be the best sales strategy you can embrace, especially with a specialty lines product …

The Next-Level Way to Tackle These 9 Life Changes: It May Surprise You

This post is part of a series sponsored by PersonalUmbrella.com Your insured is going to get in touch whenever a “big change” happens: new baby, new house, new job. What does that mean for you? In this infographic, we’ll take …

Best in Snow: Critical Coverage for Hitting the Slopes

This post is part of a series sponsored by PersonalUmbrella.com There are nearly 53 million skiing and snowboarding visits in the U.S. according to the National Ski Areas Association and claims when accidents happen can be complicated. Underlying insurance often …

A Crib Sheet to Strengthening Client Relationships This Holiday

This post is part of a series sponsored by PersonalUmbrella.com The flurry of holiday activities is here and your insureds are going to be busy with the “holiday hustle,” which means that your business could take a nosedive through the …