Academy Journal

1 Simple Step to Lose Customers if That’s What You Want

By | September 25, 2019

  • September 26, 2019 at 4:02 pm
    CO_yeti says:
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    Should be titled: “1 Simple Step to Run An Unprofitable Business”

    I’m sorry, there have been a string of these lately and it shows a major flaw in understanding our business. Each agent can make their own decisions, but for most experience has show these types of accounts don’t pay off in the long run. They can also drag finite resources away from profitable clients you have long standing relationship and owe responsive service.

    Maybe your friend will find an agent that will provide steakhouse service at McDonald prices. Yes, online quoting should be easier and more accurate (their premium isn’t going to change though). But it really hurts our industry when even the insiders are conditioning consumers that our valuable products and services should be had at major discounts.

    You get what you pay for, there aren’t many other industries where this isn’t acknowledged.

    • September 27, 2019 at 10:53 am
      helpingout says:
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      I agree that the online tools should be more accurate, but I think the issue with that is people want a quote within 10 or 15 minutes, and they don’t use enough information. I don’t think this is the insurance companies fault, rather they do this to shield the insured, and how many customers would honestly remember all of the violations and accidents they have, or what about their insurance score?

      I 100% agree on the unprofitable part, also if they are a price shopper, they will leave you once they find a better price. Why should I waste my time to build a relationship if that person doesn’t care for that and is just looking at the bottom dollar?

  • October 3, 2019 at 12:24 am
    okt0ber says:
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    An independent agent does not have to send multiple quotes to people who call for a proposal. They generally know which company is going to be most competitive for the particular situation and offer that quote. Why should I send a bunch of uncompetitive quotes mixed in with the good quote just because you want to see all the different prices? And what options are you talking about? What options did you request quotes for? Did you ask for different coverage scenarios when you requested proposals, or did you expect the agent to read you mind and send different quotes for some mystery options? I’m sorry, but all this article shows is that today’s consumers just don’t ask for what they want, and then complain when they don’t get what they didn’t ask for. I don’t see what the problem is with receiving one quote. Look at it, ask questions, ask for revisions, and if you don’t like it, don’t take the policy. It’s a take it or leave it business, the rates are not negotiable. The coverage is negotiable, but the rate is the rate.



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