ZYWAVE

2022 Insurtech Gift Guide: The Ideal Technology Stack

This post is part of a series sponsored and authored by Zywave. As we near the end of 2021, it’s always good to start to look forward to the new year. The past two years have given us a lot …

6 Primary Tech Solutions That Every Agency Needs

This post is part of a series sponsored by Zywave. Over the past year, the entire world has experienced rapid change unlike anything we’ve ever seen, causing all of us to re-evaluate the way in which we live, work, communicate …

The Personal Touch: The Agent-Client Connection in a Digital World

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). I like to say that I want to have a person in my life for everything. I have a financial advisor, I’ve got a mechanic, a physical …

Lead Generation Smackdown: Which Method is Best?

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Leads. They’re an insurance agency’s lifeblood. Loyal customers and strong relationships with carriers can help your agency operate day-to-day. But, they won’t set you up for the …

You Can Do More Than Survive. You Can Thrive.

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Independent agents specializing in personal lines have taken a beating recently. But what else is new? Back in the late 80s when I started in the business, …

Context Over Content: How Agencies Can Compete in Digital Marketing

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). The internet is an ever-expanding marketplace. Yet, it’s full of websites and brands competing for a consumer’s attention. This is why it can be difficult to grow …

The Comparative Rater Revolution: An Agent’s Story

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Comparative rating systems may seem commonplace in the 21st century as they’ve been around for more than many decades. Most independent insurance agencies rely on them every …

Customer Loyalty and the Impact of the Micro-Moment

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Digital consumerism is a train that can’t be stopped, and in fact, the global pandemic has accelerated it. Many businesses spent months working remotely. Business owners have …

Developing A New Agent Training Plan

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). When you’re starting a new insurance agency, one of the final things you’ll need to consider is training your staff. Even if you’re not going to have …

It’s Time for the IA Channel to Show Its Strength

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). The future seems unclear right now. Even the very near future as things are changing quickly. Of course, there is basis to that concern. Every industry is …

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