ITC Insurance Technologies Corporation

It’s Time for the IA Channel to Show Its Strength

The future seems unclear right now. Even the very near future as things are changing quickly. Of course, there is basis to that concern. Every industry is feeling it. Some more so than others. Thankfully, the insurance industry is strong. …

What to Post Next on Your Insurance Agency’s Instagram Feed

Instagram is one of the most used social media platforms in the United States according to the Pew Research Center. Over 800 million people use the photo-sharing app per month. Facebook made news when it acquired the platform for $1 …

How Online Reviews Affect Your Search Engine Rankings

People shop for and research insurance online every day. Some will do so on your insurance agency’s website. But this doesn’t come free. Those consumers picking your insurance agency have power because they can help your agency thrive. Or, they …

Why Your Agency Should Re-Examine the Hard Sell

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Floppy discs. VCRs. Cell phones the size of bricks. Once, these devices were cutting edge technologies and part of our everyday lives. Today, they are nostalgic and …

The Simplest Way to Start Marketing Your Insurance Agency

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). At one time, around 50 percent of my inbox was prospecting emails for companies that wanted my business. Well, maybe not that high. But it seemed like …

Tips and Tricks: 8 Ways to Increase Awareness of Your Insurance Agency

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). If you’re starting an insurance agency, you’ll need to start thinking about marketing tactics. After all, you will need to build awareness for your new business. This …

How Your Agency Can Find the Bigger Picture of Digital Marketing

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). The insurance industry is perhaps one of the last to go through digital disruption caused by the internet. It’s true the ground is shifting. For independent agents …

Is Retention Rate Deceiving Your Insurance Agency?

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Something we often see when measuring insurance agency health is a blanket retention rate. A low retention rate is bad, while a high retention rate is good. …

Don’t Stop Before You’re Done

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). It never fails. When faced with a difficult challenge, it is tempting to give up. We will find any reason to give up. It’s not going to …

5 More Technology Essentials for the Modern Insurance Agency

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). In a study co-sponsored by ITC, we discovered agencies who are heavy users of technology are twice as likely to have better sales processes. In addition, agencies …

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