ITC Insurance Technologies Corporation

You Can Do More Than Survive. You Can Thrive.

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Independent agents specializing in personal lines have taken a beating recently. But what else is new? Back in the late 80s when I started in the business, …

Context Over Content: How Agencies Can Compete in Digital Marketing

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). The internet is an ever-expanding marketplace. Yet, it’s full of websites and brands competing for a consumer’s attention. This is why it can be difficult to grow …

The Comparative Rater Revolution: An Agent’s Story

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Comparative rating systems may seem commonplace in the 21st century as they’ve been around for more than many decades. Most independent insurance agencies rely on them every …

Customer Loyalty and the Impact of the Micro-Moment

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Digital consumerism is a train that can’t be stopped, and in fact, the global pandemic has accelerated it. Many businesses spent months working remotely. Business owners have …

Developing A New Agent Training Plan

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). When you’re starting a new insurance agency, one of the final things you’ll need to consider is training your staff. Even if you’re not going to have …

It’s Time for the IA Channel to Show Its Strength

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). The future seems unclear right now. Even the very near future as things are changing quickly. Of course, there is basis to that concern. Every industry is …

What to Post Next on Your Insurance Agency’s Instagram Feed

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Instagram is one of the most used social media platforms in the United States according to the Pew Research Center. Over 800 million people use the photo-sharing …

How Online Reviews Affect Your Search Engine Rankings

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). People shop for and research insurance online every day. Some will do so on your insurance agency’s website. But this doesn’t come free. Those consumers picking your …

Why Your Agency Should Re-Examine the Hard Sell

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Floppy discs. VCRs. Cell phones the size of bricks. Once, these devices were cutting edge technologies and part of our everyday lives. Today, they are nostalgic and …

The Simplest Way to Start Marketing Your Insurance Agency

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). At one time, around 50 percent of my inbox was prospecting emails for companies that wanted my business. Well, maybe not that high. But it seemed like …

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