Instagram is one of the most used social media platforms in the United States according to the Pew Research Center. Over 800 million people use the photo-sharing app per month. Facebook made news when it acquired the platform for $1 billion back in 2012.
But why does this matter to your agency?
Instagram isn’t saturated yet by insurance agent accounts. That means you have a chance of taking a larger piece of the pie while reaching your target prospects.
Wondering what kind of content you could share? While most people assume insurance isn’t very photogenic, your creativity can prove them wrong. Keep reading for six ideas of what you can post next on your insurance agency’s Instagram feed.
1. Welcome Post
If this is your first post ever, kick off your feed with a welcome greeting for followers. Post a group photo of everybody in the agency. Then, add text that says We’re on Instagram or a similar phrase. If you recently got an influx of new followers, you can post a welcome message for them too.
If you share this post to other social media platforms, don’t forget to add your Instagram handle so people can follow you. Include hashtags like #firstpost or #instanewbie.
2. Meet Us Monday
Use a series of photos to introduce your team members to your followers. Pick someone from your agency each Monday and post about them. Be sure to include a caption with a short bio. This style of post will help your followers put a face to the name at your agency and build a personal connection.
The more people feel connected to your agency, the more likely they will choose you as their provider. It’s also a good idea to create and use hashtags to categorize your posts. For example, try #MeetUsMonday.
3. Holiday Every Day
On the internet, every day is a holiday. In other words, every day of the year can have a theme or holiday associated with it, whether it’s officially recognized or not. On the day I’m writing this, it’s International Frozen Yogurt Day.
Search the internet for a calendar of the month’s unofficial holidays. Choose a nice stock image or share a photo of your agency enjoying some frozen yogurt, for example. Decorate the post accordingly, and don’t forget the hashtag.
4. Community Events
Speaking of holidays, are there any special events happening in your community? There always seems to be a fun run or charity fundraiser happening somewhere. If your agency sponsors or attends local events, don’t forget to post about it on Instagram. It’s your opportunity to post photos from outside the office.
5. Friday Fun Facts
On Instagram, you can collect followers who don’t even know about your agency. This means you can educate a new audience who doesn’t know about insurance. Post a well-designed fact either about your agency or insurance terminology. It can be interesting and educational.
6. Office Closures
Make sure your customers know when your office is closed for holidays or inclement weather. Instagram, along with your agency’s other social media pages, is an easy place to let your customers know you’re closed. You could even share this information to your Instagram Stories, too.
Remember that anything worth having will take work, and everything good takes time. You won’t get one million Instagram followers on day one. But, if you keep posting and stick with it, your agency can reap the benefits of social media success.
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