Six Things Every Benefits Brokerage Should Be Doing Right Now

By Bruce Winterburn and VP Industry Relations | May 28, 2015

This post is part of a series sponsored by Vertafore.

No business wants to leave money on the table. As a leader of your organization, you want to close every deal you can and build productive partnerships with your customers that can last for decades. In a complex world of regulatory changes and changing commissions structures, top benefits brokerages rely on agency management systems to grow their business.

Whether you’re starting on day one or have been in the industry for years, your software should have six common features:

  1. Revenue tracking & reconciliation
    You can upload carrier statements electronically and your estimated revenue is matched with actual receivables, so you can quickly identify lost or short-pay revenue. On average when agencies activate revenue tracking from BenefitPoint, they find 2-6% in missing revenue.
  1. Store and compare coverage and premium attributes
    Easily present a comparison of attributes from multiple plans, so that your clients can better understand their options and make the best choice for their unique needs.
  1. Manage RFPs w/carriers
    Using a HIPPA-secure portal, you can invite multiple carriers to view the request, attachments and questionnaires. You can cast a wide net to gather more options, giving you the power to negotiate with those carriers to create the best possible rates and plans. This increases your chances of winning the business
  1. Secure
    BenefitPoint servers are located in Vertafore’s state-of-the-art data center and are behind multiple network firewalls. Firewall security helps keep unwanted traffic out of your network and vital data in.
  1. Custom workflows
    Create custom workflows based on your firm’s business processes
  1. Stewardship reporting
    Stewardship reporting gives you the data to answer the question “What have you done for me lately”.

At Vertafore®, we have spent years developing these six features and driving innovations into our software. BenefitPoint® is the market leader, providing the industry first cloud-based benefits specific solution. Today, 72% of the largest benefits brokerages rely on BenefitPoint. In an average, they are identifying 2-6% in missing revenue.

To learn more about what BenefitPoint from Vertafore can do for your business, visit

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About Bruce Winterburn

Winterburn, Vertafore vice president of industry relations, has spent the past 20 years working within the insurance software industry. He has a solid understanding of the insurance vertical, with exposure and knowledge in the agent, wholesale and carrier channels in both the United States and London markets.

About VP Industry Relations

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